SEO Keyword Research - Three Steps To Success
Most people do not understand how detailed your keyword research needs to be a few truly want to succeed with search engine optimization. Keywords are literally the foundation from which all of your success will stem. Without choosing the right keywords, all of your subsequent efforts to rank your website, or even the pages on your website, will more than likely fail abysmally. That's why you need to use proven strategies for choosing the right keywords to increase the probability of reaching page-one rankings. Here are three tips for SEO keyword research that will help you achieve success.
Longtail Is Best
If you have ever heard about low hanging fruit being the easiest to get, the same applies with keywords, yet in a completely different way. Long tail keywords are keywords that have three or more words in them. They are searched far less than shorter keywords, and as a result of this, have far less competition. People that have large budgets for advertising will target short tail keywords to get the highest volume of visitors. However, if you are just starting out, or even if you have been doing this for quite some time, you should know that it's very easy to rank for keywords that are long. The next component of SEO keyword research is to target multiple related keywords.
Rank For Multiple Semantic Keywords
When you build a website, and you are writing content for each page, it is possible to rank for more than the one keyword that you are targeting. The best way to increase your odds of ranking for multiple keywords are to use LSI keywords throughout your article. LSI stands for latent semantic indexing keywords, essentially words that are similar in some way. There are several websites and programs that you can use to determine what these are, or you can just use common sense. By adding multiple keywords to rank for in each piece of content that you add to your website, you will increase the amount of traffic that you will receive by targeting more than one keyword per page.
Exact Match Strategy
Finally, when you are searching for keywords on Google, you should put the keywords in quotes. This will show you how many times those exact words are being searched for each search query. You could also put hard brackets around them, to see how many times the exact phrase, in the same order, is searched for as well. Based upon the results that you find, if there are very few pages that are found on Google for that exact phrase, it will be very easy to capture a first page, or even a number one ranking.
By doing this small amount of research for the keywords that you want to rank for, you can increase the probability of not only ranking for specific keywords, but also other keywords that are related. It does take some time to do this research, especially if you don't have a software program that can do this for you. However, SEO experts in your area may have the tools and expertise necessary to not only find these keywords, but help you rank for them as well. Hopefully this information on SEO keyword research will allow you to find profitable keywords for your website.
Most people do not understand how detailed your keyword research needs to be a few truly want to succeed with search engine optimization. Keywords are literally the foundation from which all of your success will stem. Without choosing the right keywords, all of your subsequent efforts to rank your website, or even the pages on your website, will more than likely fail abysmally. That's why you need to use proven strategies for choosing the right keywords to increase the probability of reaching page-one rankings. Here are three tips for SEO keyword research that will help you achieve success.
Longtail Is Best
If you have ever heard about low hanging fruit being the easiest to get, the same applies with keywords, yet in a completely different way. Long tail keywords are keywords that have three or more words in them. They are searched far less than shorter keywords, and as a result of this, have far less competition. People that have large budgets for advertising will target short tail keywords to get the highest volume of visitors. However, if you are just starting out, or even if you have been doing this for quite some time, you should know that it's very easy to rank for keywords that are long. The next component of SEO keyword research is to target multiple related keywords.
Rank For Multiple Semantic Keywords
When you build a website, and you are writing content for each page, it is possible to rank for more than the one keyword that you are targeting. The best way to increase your odds of ranking for multiple keywords are to use LSI keywords throughout your article. LSI stands for latent semantic indexing keywords, essentially words that are similar in some way. There are several websites and programs that you can use to determine what these are, or you can just use common sense. By adding multiple keywords to rank for in each piece of content that you add to your website, you will increase the amount of traffic that you will receive by targeting more than one keyword per page.
Exact Match Strategy
Finally, when you are searching for keywords on Google, you should put the keywords in quotes. This will show you how many times those exact words are being searched for each search query. You could also put hard brackets around them, to see how many times the exact phrase, in the same order, is searched for as well. Based upon the results that you find, if there are very few pages that are found on Google for that exact phrase, it will be very easy to capture a first page, or even a number one ranking.
By doing this small amount of research for the keywords that you want to rank for, you can increase the probability of not only ranking for specific keywords, but also other keywords that are related. It does take some time to do this research, especially if you don't have a software program that can do this for you. However, SEO experts in your area may have the tools and expertise necessary to not only find these keywords, but help you rank for them as well. Hopefully this information on SEO keyword research will allow you to find profitable keywords for your website.